The concern for the environment has grown manifolds in the present and still getting more actively worked about as the consumption of energy is shooting up. After all to what extent do we continue to ad pollutants in the environment; their has to be an end or there has to be concrete effort to use the non polluting power generating sources. It is a realization that depresses the people in web world for the millions of wattage of power they consume. This has triggered the thinking to find ways and means where the industry can use renewable energy.

The web hosting industry is a substantial consumer of the power for their host data centers and servers. And it is natural that in the process of consumption, there is considerable wastage also. Assessing the cumulative effect, the web industry has taken steps to enforce using renewable energy source generate power, as well encouraging the clients towards it by adding promotional means. The move has got popularised as Green Web Hosting, meaning an eco-friendly hosting.

It gives a reason to feel good for the role played for contributions made by the industry. They have started buying the REC (Renewable Energy Certificates) to establish the use of power source is from eco-friendly power generators, like the wind or solar powers; although still very slow and not as popular, the power generated from biogas. Even the government has encouraged the move by offering tax rebates. Prevalent promotional practices include providing free domain name, credits, large storage space and allowing hosting unlimited domains.

Many good and dependable green web hosting companies have come up in the market promoting their services in a substantial ways- at lower cost, softer payment terms, ad credits, certain free installations, unlimited web domain package, free privacy, and email accounts with access to POP3 and SMTP; as well database and bandwidth.  The offers go beyond these by providing personalized service of customer friendly technical personnel by the company including the online technical assistance.

The kind of motivated step in by the green energy providers is a sure footing towards larger number of green web hosting.